Writing Portfolio - Ken Stadden

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From the late 1980s through the late 1990s, I wrote about trucks and trucking technology as technical editor for Heavy Duty Trucking magazine. After that period I got into Web development, but continued writing as a freelancer. Larger clients for whom I wrote include Armstrong World Industries, Scania, and Godfrey Advertising.

In 2006 I became the editor and primary writer for the Concrete Answers newsletter, which grew from 4 to 24 pages over a span of two years. Here is a PDF of the Fall 2008 Issue of Concrete Answers.

In 2014 I began writing regularly for the website, email newsletter and quarterly print newsletter of Arborist Enterprises. Also I continue working with a number of other clients, mostly in content writing and light website maintenance. In 2015 I began writing and editing LinkedIn profiles, and it is a growing niche for me. In early 2016 I created a website called Ghostwriter in the Cloud aimed specifically at LinkedIn profile writing.

Online Content

Concrete Industry Articles and Marketing Materials

  • Cover stories for Concrete Products magazine, August 2015 and September 2015 - About the production of concrete for the Tappan Zee bridge replacement (New New York Bridge).
  • Feature articles for Concrete Products magazine, 2010 and 2011 (No longer archived online.) - Interviewed business owners, did background research, collected photos, and wrote about concrete reclaimers.
  • Quarterly Newsletters spanning 2006-2008 were about 90% mine. During my stint as marketing manager for Mid Atlantic Concrete Equipment, I wrote all front-page feature articles, the President's Letter (later Jaytalking), Vendor Spotlights, Product Spotlights, most Preventive Maintenance articles (all except the first), and many of the bylined columns (ghostwritten).
  • Direct-mail postcards and one magazine ad were created during 2006, 2007 and 2008 in collaboration with Jeff Stadden (graphic designer), and with input from Owen Blevins and Sean Kelly:
     — Providing Concrete Support (one-page ad)
     — Not Everything that Happens in Vegas... (postcard)
     — Do You Know this Man? (parts postcard series)
     — Don't Lose your Bearings (parts postcard series)
     — Turning Heads (parts postcard series)
     — Giving Them the Boot (parts postcard series)
     — Don't Blow It (parts postcard series)
     — Chasing Butterflies (parts postcard series)
     — Why Screw Around? (parts postcard series)

Trucking Industry Articles and columns

Personal Websites



  • For proof that I can think and use Excel in addition to writing, see this screen shot of a social media analytics dashboard I made for a client. The dashboard spreadsheet summarizes data from underlying sheets which are updated periodically by staff members.