Category Archives: Marketing

Your Business Needs a Writer: 5 Reasons Why

In this modern era of the Interwebs, every business is a publishing business. As a result, instead of being clustered exclusively at magazines and newspapers, writers are finding their way into into a variety of companies, whose owners are finding … Continue reading

Posted in Job search, Marketing, Public Relations, Search engine ranking, Social Media, twitter, Writing | 3 Comments

CUPRAP II: PR Survival Tactics at Temple

In CUPRAP One, I promised some specifics from the speakers at their recent workshop . Millions are struggling with how to implement social media in business, and I found that– for the most part–  these expert communicators for academic institutions … Continue reading

Posted in Education, Marketing, Public Relations | Leave a comment

CUPRAP and the Perfect Storm, Part I

The Great Recession plucked me from a marketing position earlier this year and flung me back into the world of freelance. This unexpected change has had its good and bad aspects; one of the good is a more flexible schedule. … Continue reading

Posted in Education, Marketing, Public Relations, Social Media, twitter | 1 Comment

Has Twitter’s Epic Fail Begun?

A friend and business associate asked me what I thought of Michael Schutzler’s recent post  #twitter bullshit math? If you don’t have time to read it, here’s the abridged version: once the novelty wears off, Twitter will be nothing more than a cool … Continue reading

Posted in Marketing, Social Media, twitter | 1 Comment

Feed Them Horse Tweets

I’m banging this out at the end of the day. I’m becoming a little bit less of a clueless Twitter newbie, and I wanted to record my thoughts. Here are five things to consider about Twitter as you ease into … Continue reading

Posted in Marketing, Public Relations, Social Media, twitter | Tagged | Leave a comment